David Stern Jewelers adds online ring builder to redesigned site

David Stern Jewelers has launched a new website in Boca Raton with a proprietary Ring Builder that lets customers design an engagement ring online in three steps. The site also highlights free engraving, lifetime resizing, and other purchase perks as the family-owned jeweler expands its digital service tools.

Why it matters: - The new website makes custom ring shopping more transparent by showing diamond details, pricing, and design choices in one place. - The Ring Builder could reduce friction for shoppers who want to compare options before visiting the Boca Raton store. - The site also extends the jeweler’s service model online, including document storage and access to purchase records.

What happened: - David Stern Jewelers launched a redesigned website with a proprietary Ring Builder. - The tool walks customers through choosing a setting, selecting a diamond, and completing a purchase in three steps. - The jeweler is based in Boca Raton and has served the market since 1970. - The new site was named Best New Jewelry Store Website of the Year in Boca Raton by the Consumer Ratings Institute. - The site also received the Consumer Ratings Institute’s 1% Award for Elite Consumer Satisfaction 2026. - Both recognitions were based on publicly accessible consumer review data.

The details: - The diamond selection page shows shape, carat weight, color, clarity, and origin. - The page also lists cut and finish details, including polish, symmetry, and fluorescence. - Customers can view exact measurements, depth, table, and girdle information. - The stone’s stock number, laboratory, and grading report are available one click away. - A visual Four C’s guide shows where the diamond falls on each scale. - A carat chart compares physical size in millimeters. - Customers can see the selected setting, the diamond, and the running total on one screen. - Customers can change either choice at any step. - Every custom ring includes free engraving, free resizing for life, and a free jewelry appraisal with purchase. - Orders include free delivery, a 15-day return window, and secure checkout. - In-store pickup saves customers an additional 10%. - David Stern Jewelers holds a 4.8-star customer rating. - The website stores customers’ appraisals and GIA certificates so they can download them later. - The site was built from scratch using GIA, Rapaport, and three separate mounting APIs, according to Robert Fisher, founder of LeadCroc. - David Stern Jewelers is led by master jeweler and gemologist David Stern. - The store offers fine jewelry collections, custom design, professional appraisals, jewelry repair, and gold buying services with a price match guarantee. - Trained G.I.A. Gemologists provide appraisals for insurance and probate, with detailed documentation and photographs. - The store is located at 21073 Powerline Road, Suite 37, in Boca Raton. - More information is available at the company’s website and the Ring Builder.

Between the lines: - The new site appears designed to compete on convenience as much as craftsmanship. - Showing full diamond specifications up front may help buyers feel more confident before committing to a custom ring. - The document storage feature suggests the website is meant to function as a long-term customer account tool, not just a storefront.

What's next: - Customers can now use the Ring Builder to design and purchase custom engagement rings online. - David Stern Jewelers is likely to use the site as a channel for both local shoppers and collectors seeking personalized service. - The company’s digital rollout may support more online consultation and follow-up around appraisals, certificates, and repairs.

The bottom line: - David Stern Jewelers is turning its Boca Raton showroom into a more complete online buying experience, with a custom ring tool built around transparency and convenience.