WEARFITS launches selfie-based virtual try-on for shoppers and retailers

WEARFITS has launched WEARFITS.me, a browser-based virtual try-on tool that turns a selfie, height and weight into a studio-style outfit photo in seconds. The platform is free for retailers to add to product pages and is designed to remove the prompt-heavy, body-photo workflow common in other AI try-on tools.

Why it matters: - WEARFITS.me aims to make virtual try-on easier for shoppers who do not want to upload a full-body photo or write prompts. - Retailers can add the feature without an integration project, contract or account, which lowers the barrier to offering virtual try-on. - The product is built to generate cleaner, studio-style outfit images that are easier to compare across looks.

What happened: - Polish fashion-tech company WEARFITS launched WEARFITS.me in Krakow. - The browser tool asks users for a selfie, height and weight, then generates a head-to-toe studio photo of the shopper wearing items from online stores. - The service accepts a product link from almost any online shop and automatically reads the product photos, name, price and category. - The first digital model takes about 30 seconds to create, and each try-on typically takes up to 20 seconds. - The service runs with no app to install.

The details: - WEARFITS.me creates a realistic silhouette from a selfie plus height and weight. - A full-body photo is optional for shoppers who want more accuracy. - Photos and looks are visible only to the user. - User data is stored in the EU. - WEARFITS says photos and looks are never used to train AI, never sold and never shared with shops. - The platform produces a clean studio-style shot instead of editing the shopper’s own snapshot. - Shoppers can build one look from several shops, such as a top from one retailer and trousers and shoes from another. - Saved looks stay in one shopping list with prices and links, while checkout remains with each retailer. - Retailers can add a “Try it on yourself” button to product pages with one link to more information for shops. - Shoppers return to the retailer through a “Buy at your shop” button, and visits arrive with UTM parameters for retailer analytics.

Between the lines: - WEARFITS is positioning the product against both traditional virtual try-on tools and general-purpose AI chatbots. - The company is betting that a shopping-specific workflow will outperform a chat-based experience that requires prompts, screenshots and one-garment-at-a-time editing. - The retailer pitch is speed and simplicity: a sales tool that can be added through a link rather than a technical project. - CEO Lukasz Rzepecki said shoppers want a clean-background image, not a garment pasted over a kitchen photo. - Rzepecki also said virtual try-on for retailers used to require a sales call and an integration budget, and that WEARFITS reduced the process to a link.

What's next: - WEARFITS.me is available now in the browser. - The Free plan includes 3 try-ons a month and does not require a card. - Plus costs $4.99 a month for 40 try-ons. - A one-off Pack offers 100 try-ons for $15. - WEARFITS is also promoting the consumer platform through social channels on Instagram, TikTok and LinkedIn.

The bottom line: - WEARFITS is trying to make virtual try-on feel like a product-page feature, not an AI experiment.